By Bardil 
In an increasingly competitive crypto market, BNB continues to prove itself as a standout asset – delivering real, measurable value to users who simply held the token.
BNB Delivers Real Value Through High-Yield Opportunities
For crypto investors looking for more than just price action, the past year has made a compelling case for BNB.
According to Binance’s own analysis, a user who held just one BNB from January 1, 2024, through the end of Q1 2025 could have earned a total return of over 177% – combining price appreciation with rewards from ecosystem programs like Launchpool, Megadrop, and HODLer airdrops.
These ecosystem rewards have become a defining feature of Binance’s offering. In 2024 alone, Binance hosted 21 launchpool events, distributing more than $1.75 billion worth of tokens.
The average APY across launchpool pools reached 84%, with some standout examples – like SAGA, ENA, and PIXEL – each delivering over nine dollars in token rewards per one BNB staked at the time of their respective listings.
That’s just the beginning. Users who also participated in megadrop and HODLer airdrops earned an additional combined yield of 19.7% – enhancing total returns without any need for active trading or complex DeFi strategies.
CoinMarketCap Report Confirms Binance’s Airdrop and Listing Leadership
Backing up these impressive returns is a new report from CoinMarketCap titled, ‘Examining Token Listings on CEXes.’
The independent study positions Binance as the number-one exchange for token distribution and listing performance in 2024.
According to the report:
- BNB holders who participated in launchpool, megadrop, and HODLer airdrops earned combined yields ranging from 53% to 78% during 2024.
- Binance distributed $2.6 billion in staking rewards and airdrops, accounting for 94% of the $2.7 billion total distributed by CEXs (centralized exchanges) included in the study.
- Binance-listed tokens delivered a median ROI of 126.6%, outperforming all other major exchanges.
- Binance maintained a zero percent delisting rate across 77 tokens listed in 2023 and 2024, highlighting its selective approach and emphasis on long-term project sustainability.
These findings not only validate BNB’s performance but also reinforce Binance’s strategy of focusing on quality over quantity – something that has increasingly become a differentiator in an industry plagued by short-lived pump-and-dump listings.
Binance Makes Airdrops Easier with Launchpool and BNB Page Revamp
To make the airdrop experience even smoother, Binance recently revamped its launchpool interface – currently available on the Binance app – and launched a newly redesigned BNB utility page to help users discover and track opportunities with ease.
Key upgrades include the following:
BNB Page
- A centralized hub for all things BNB – showcasing ongoing and upcoming airdrop opportunities across launchpool, megadrop, and HODLer airdrops.
- A historical rewards section that lets users evaluate the past performance of airdrops, helping them make more informed decisions about participating or holding BNB.
Binance Launchpool
- Direct subscription to BNB Simple Earn from the launchpool page – removing the need to navigate across multiple product sections.
- Improved visibility into airdrop allocations and locked BNB positions across both flexible and locked Simple Earn products.
- HODLer airdrop allocations are now fully integrated into the same launchpool interface.
- Push notifications for new airdrop launches, so users never miss an opportunity.
- A newly added quick-start FAQ section to simplify onboarding for new users.
Since Binance launched its airdrop programs in October 2020, the platform has supported the launch of over 80 projects through launchpool, megadrop, and HODLer airdrops – attracting over 5.4 million unique participants to date.
With high returns, trusted project curation, and a streamlined airdrop experience, BNB continues to set the standard for utility tokens in 2025 – and Binance remains the dominant force behind token distribution in crypto.
Sources: Binance, CoinMarketCap